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Volunteers in charity retailing: Recruitment and training
Author(s) -
Broadbridge Adelina,
Horne Suzanne
Publication year - 1996
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.4130060305
Subject(s) - volunteer , training (meteorology) , order (exchange) , public relations , business , marketing , political science , finance , physics , meteorology , agronomy , biology
Volunteer activity has received considerable research attention in recent years. There is, however, little academic research to date into volunteer issues in charity retailing. This article examines volunteers in charity shops and reports, in particular, on how volunteers are recruited and trained in the charity retailing. This article examines volunteers in charity shops and reports, in particular, on how volunteers are recruited and trained in the charity sector. The authors conclude that in an increasingly competitive market, charity retailers need to reexamine their recruitment and training policies in order to attract and retain a diverse core of volunteers.