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Social marketing and advocacy
Author(s) -
Mirabella Roseanne M.
Publication year - 2006
Publication title -
nonprofit management and leadership
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.145
Subject(s) - social marketing , sociology , marketing , public relations , political science , business
Social Marketing in the 21st Century , by Alan R. Andreasen. Thousand Oaks, Calif.: Sage, 2006. 280 pp., $72.95 cloth, $36.95 paper.
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