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Is Corporate Engagement an Advocacy Strategy for NGOs?: The Community Aid Abroad Experience
Author(s) -
Phillips Ruth
Publication year - 2002
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.13202
Subject(s) - public relations , community engagement , political science , business , corporate social responsibility , public administration
This article focuses on the question of whether corporate engagement can be used as an advocacy strategy for international nongovernmental organizations (NGOs). The article will explore some of the characteristics of corporate engagement by studying the corporate engagement experience of the Australian NGO Community Aid Abroad (CAA) in its program, the Mining Campaign. The risks that emerged for CAA from policy decisions and processes within the development of the campaign are of central concern.