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The Who, Why, and How of Reinvention in Nonprofit Organizations
Author(s) -
Durst Samantha L.,
Newell Charldean
Publication year - 2001
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.11404
Subject(s) - nonprofit sector , nonprofit organization , public relations , government (linguistics) , business , productivity , public administration , political science , economics , philosophy , linguistics , macroeconomics
Although reinvention of government agencies is being extensively discussed, relatively little is known about the reinvention strategies of nonprofit organizations. This article reports survey results for a randomly selected group of nonprofit organizations from across the United States. We conclude that reinvention is being used as a management tool by nonprofit organizations and that it is affecting day‐to‐day operations. Regardless of how reinvention was implemented, these organizations generally view their reinvention activities as successful for increasing productivity, enhancing services, improving performance, and managing costs.