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Proper marketing
Author(s) -
Sullivan Terry O'
Publication year - 2006
Publication title -
nonprofit management and leadership
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.112
Subject(s) - business , marketing , advertising
Marketing Management for Nonprofit Organizations (2nd ed.), by Adrian Sargeant. New York: Oxford University Press, 2005. 424 pp., $69.50 paper.