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The “Income Gap” and the Health of Arts Nonprofits
Author(s) -
Brooks Arthur C.
Publication year - 2000
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.10304
Subject(s) - the arts , leverage (statistics) , outreach , revenue , product (mathematics) , set (abstract data type) , business , marketing , public relations , economics , finance , economic growth , political science , computer science , geometry , mathematics , machine learning , law , programming language
This article addresses the widening gap between costs and revenues for many arts nonprofits; it examines the most common explanations for the problem, categorizes possible solutions, and suggests practical strategies for implementation. This study suggests that a critical difference exists between large and small arts firms, which in turn implies a different set of strategies for each. Whereas large organizations do well to leverage technological innovations, diversify product lines, and expand audiences through educational outreach, smaller organizations tend to see greater returns from efforts to expand their philanthropic base.