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Returns on Fundraising Expenditures in the Voluntary Sector
Author(s) -
Sargeant Adrian,
Kähler Jürgen
Publication year - 1999
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.10102
Subject(s) - turnover , variety (cybernetics) , business , voluntary sector , economics , accounting , marketing , demographic economics , management , economic growth , statistics , mathematics
There has been much interest of late in the relative efficiency of various forms of fundraising activity. It is the purpose of this article to establish the typical returns that might be expected to accrue from a variety of fundraising methods. Based on a postal survey of the United Kingdom's top five hundred fundraising charities, this article presents the average returns for nine different forms of fundraising. The authors also examine whether differences in returns between charities can be explained by size or sector effects.