Premium
Customer Satisfaction Studies: Implications for Job‐Related Continuing Education
Author(s) -
Farmer James A.,
Land J. Gerald,
Gilbert Laura L.,
Ainsley J. Robert
Publication year - 1992
Publication title -
new horizons in adult education and human resource development
Language(s) - English
Resource type - Journals
ISSN - 1939-4225
DOI - 10.1002/nha3.10040
Subject(s) - customer satisfaction , job satisfaction , variety (cybernetics) , continuing education , marketing , sample (material) , psychology , job design , business , customer retention , job performance , medical education , knowledge management , computer science , service quality , medicine , social psychology , service (business) , chemistry , chromatography , artificial intelligence
Customer satisfaction studies are having considerable impact in business, industry and higher education. Approaches to customer satisfaction used in these settings are applicable, in adapted form, to a variety of organizations, including those which provide job‐related continuing education. This article presents (a) a summary of the main findings from a review of relevant literature about customer satisfaction studies, (b) a description of a system, developed by the authors, for use in assessing customer satisfaction relative to job‐related continuing education, and (c) sample questions for both graduates of job‐related continuing education and for their supervisors.