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Model Building and Strategic Planning in Continuing Higher Education
Author(s) -
Edelson Paul J.
Publication year - 1991
Publication title -
new horizons in adult education and human resource development
Language(s) - English
Resource type - Journals
ISSN - 1939-4225
DOI - 10.1002/nha3.10029
Subject(s) - facilitator , strategic planning , continuing education , value (mathematics) , higher education , marketing , sociology , knowledge management , management science , public relations , psychology , business , computer science , political science , medical education , engineering , economics , medicine , economic growth , social psychology , machine learning
The value of creating descriptive models for organizing continuing higher education is explored in this paper as a way of critically assessing previously unexamined assumptions. Limitations of the pervasive marketing model are explored and twelve alternatives are described including the omnibus, academic department, and facilitator.