Research Library

Premium Nonprofit email deliverability shows improvement, research confirms
Publication year2021
Publication title
nonprofit business advisor
Resource typeJournals
PublisherWiley
New research shows that nonprofits are getting better at ensuring their marketing emails reach the intended recipients. But still, roughly one in six such emails don't ever make it to the right inbox, for one reason or another, demonstrating that more focus is needed on curating “clean” email lists and avoiding other pitfalls that can lead to low “inboxing rates.”
Subject(s)business , computer science , internet privacy
Language(s)English
eISSN1949-3193
pISSN1531-5428
DOI10.1002/nba.31065

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