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Train board members in the art of storytelling to improve their fundraising
Publication year - 2021
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30983
Subject(s) - storytelling , lagging , on board , editorial board , public relations , action (physics) , story telling , business , advertising , political science , engineering , computer science , art , narrative , library science , medicine , literature , physics , quantum mechanics , aerospace engineering , pathology
When it comes to board member fundraising efforts, one of the most effective tools at their disposal is storytelling—the art of imparting information in a way that connects emotionally with the audience (in this case, potential donors) and spurs them to action. But even though nearly all board members have at least one compelling story to tell, many don't know how best to articulate it, leaving their fundraising results lagging.