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Study gives glimpse of donor preferences around the world
Publication year - 2021
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30953
Subject(s) - globe , benchmark (surveying) , geography , data science , computer science , psychology , cartography , neuroscience
A major benchmark study looking at giving trends from all corners of the globe found that donor preferences are diverse in many aspects, but they do tend to have one thing in common: They prefer digital communications and entreaties to give.