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Nonprofits struggling with switch to virtual peer‐to‐peer campaigns
Publication year - 2020
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30854
Subject(s) - peer to peer , public relations , peer review , covid-19 , pandemic , internet privacy , political science , peer group , business , psychology , computer science , world wide web , social psychology , medicine , law , disease , pathology , infectious disease (medical specialty)
Nonprofits have had limited success transforming their peer‐to‐peer fundraising campaigns into virtual programs, new data suggest, showing the struggle that many organizations are facing in the wake of the COVID‐19 pandemic.