Premium
2019 sees ‘return to normal’ when it comes to online giving
Publication year - 2020
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30769
Subject(s) - leverage (statistics) , social media , internet privacy , advertising , world wide web , business , computer science , artificial intelligence
The latest Benchmarks Study from M+R Strategic Services shows that donations made online via email, text messages, social media platforms and organization websites logged double‐digit growth in 2019, after a flat 2018 and a big upward surge the year before that. In addition, email response rates improved for the first time in recent memory, and the use of text messaging and Facebook Fundraising has also grown as nonprofits find new ways to leverage tech to reach their supporters.