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Experts: Pandemic not likely to crush charitable giving
Publication year - 2020
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30759
Subject(s) - recession , pandemic , global recession , covid-19 , great depression , certainty , natural disaster , financial crisis , economics , depression (economics) , horizon , development economics , political science , business , keynesian economics , geography , medicine , disease , pathology , infectious disease (medical specialty) , law , philosophy , physics , epistemology , astronomy , meteorology
With the world in which nonprofits find themselves today looking ever more bleak, due to a global health crisis, crashing financial markets and the near certainty of a recession—if not depression—on the horizon, it might seem natural to assume that the fundraising picture will be just as gloomy for the foreseeable future. But an analysis of data from the last major economic calamity, during the Great Recession of 2008 and 2009, shows that donors are likely to maintain giving at levels close to what they've been at.