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Colleges, universities need to revamp strategies for attracting young alumni donors
Publication year - 2020
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30758
Subject(s) - higher education , public relations , business , fund raising , political science , medical education , medicine , law
If colleges and universities want to attract the support of their young alumni, it's critical that they identify the areas they are passionate about and make it easy for alumni to fund those specific areas, according to new research from Ruffalo Noel Levitz, a provider of higher education fundraising services.