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Peer‐to‐peer fundraising stays steady for 2019
Publication year - 2020
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30752
Subject(s) - revenue , peer to peer , business , peer group , peer review , political science , public relations , psychology , finance , social psychology , computer science , law , world wide web
Total revenues for the 30 largest U.S. peer‐to‐peer fundraising campaigns posted a small decline in 2019, according to an annual survey by the Peer‐to‐Peer Professional Forum. But similar to last year, the industry is in better shape than these top‐line numbers would indicate, as the majority of large American P2P fundraising programs—18 of the top 30—reported revenue increases compared with 2018. And, after removing the results of the American Cancer Society's Relay for Life, which is in the midst of a deliberate downsizing, the results for the remaining 29 campaigns were collectively up for the year, the data show.