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Study highlights giving trends for ultra‐high‐net‐worth individuals
Publication year - 2020
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30719
Subject(s) - net worth , government (linguistics) , marketing , business , economics , demographic economics , economic growth , finance , linguistics , philosophy , debt
A new study of ultra‐high‐net‐worth individuals shows that this group of donors is growing in size and importance to the charitable sector. The study, from marketing firm Wealth‐X, focuses on individuals with a net worth in excess of $30 million and a demonstrated commitment to philanthropy. According to The New Normal: Trends in UHNW Giving 2019 , this group gave some $153 billion to charity in 2018, or roughly the equivalent of what the U.S. federal government spent on health care, education and energy that year.