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Study lays out keys to success for peer‐to‐peer campaigns
Publication year - 2020
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30718
Subject(s) - peer review , peer to peer , internet privacy , computer security , computer science , political science , world wide web , law
Daily engagement opportunities, peer recruitment and connection to the mission are key components of successful peer‐to‐peer fundraising campaigns, according to the latest research from OneCause, a leading mobile fundraising consultancy.