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Survey Says Stay: Study Finds Just 30% of Nonprofits Use This Key Retention Tactic
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30684
Subject(s) - business , shareholder value , key (lock) , sustainability , marketing , shareholder , value (mathematics) , focus (optics) , value creation , public relations , finance , industrial organization , political science , corporate governance , computer science , physics , computer security , machine learning , optics , ecology , biology
As we all know, nonprofits and for‐profits differ greatly in their missions. Nonprofits, most essentially, focus on maximizing some form of social impact or social good, while for‐profits are primarily focused on maximizing shareholder value to achieve sustainability and growth. Despite these stark differences in mission focus, nonprofits and for‐profits do have at least one crucial thing in common when it comes to achieving them: the need to attract and retain top talent.