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Decade‐long research project boils down key traits of millennial donors
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30677
Subject(s) - portrait , key (lock) , resource (disambiguation) , public relations , political science , sociology , history , computer science , computer security , art history , computer network
The last in a series of research reports looking at the giving practices of millennials lays out a comprehensive portrait of this cohort and how it engages with social issues—a resource that could prove helpful for nonprofits as they increasingly target this up‐and‐coming generation of donors and volunteers.