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American donors favor causes that directly impact their communities, study shows
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30663
Subject(s) - marketing , social impact , business , social marketing , demographic economics , sociology , economics , demography , population
Americans are most likely to donate to causes that directly impact their friends, family and communities, as opposed to more generalized social benefit groups, according to new research from Infogroup, a Nebraska‐based provider of data and marketing products for charities and for‐profit companies.