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To Change a Donor's Mind … Get Your Mind Right
Author(s) -
Case Benjamin R.
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30622
Subject(s) - psychology , political science , social psychology , business
A donor responds with no to your request for a gift increase. Another donor calls to express their deep unhappiness with a recent decision by your nonprofit. Then comes an email from a donor who is offended by what was written in a recent solicitation sent by your nonprofit—and that donor is the chairperson of your board!