Premium
2018 sees surprising slowdown in online giving
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30618
Subject(s) - slowdown , social media , chart , advertising , business , internet privacy , computer science , economics , world wide web , statistics , mathematics , economic growth
The latest Benchmarks Study from M+R Strategic Services shows that donations made through online channels—which include email, text messages, social media platforms and organization websites—were stagnant for the year, after several years of off‐the‐chart increases. Per the report, online giving grew just 1 percent in 2018, compared to 23 percent in 2017 and 15 percent the year before. In fact, 2018 marked the first time in 13 years where the growth in online giving was in the single digits.