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Study shows crowdfunding campaigns build trust through transparency
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30611
Subject(s) - transparency (behavior) , business , internet privacy , advertising , computer science , computer security
Nonprofit groups are increasingly using crowdfunding campaigns to do more than raise money—they are building donors' trust as well, a new study shows.
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