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Brand awareness, by income level
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30595
Subject(s) - business
According to marketing research firm Zion & Zion, the charities with the greatest brand awareness among those with household incomes of $100,000 or less were as follows.

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