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Study: Nonprofit brand awareness differs depending on income levels
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30594
Subject(s) - marketing , brand awareness , business , advertising
Research from marketing research firm Zion & Zion shows that household income correlates strongly with nonprofit brand awareness, with higher earners reporting much different levels of brand awareness than those earning less.