z-logo
Premium
Peer‐to‐peer fundraising shows modest improvement for most charities
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30592
Subject(s) - revenue , peer to peer , peer review , peer effects , peer group , business , political science , public relations , psychology , finance , social psychology , computer science , law , world wide web
Total revenues for the top 30 U.S. peer‐to‐peer fundraising campaigns declined slightly in 2018, but a deeper look at the numbers shows these events are actually on the upswing. As laid out in the 2018 Peer‐to‐Peer Fundraising Thirty , an annual survey by the Peer‐to‐Peer Professional Forum, the overall decrease was much less than the year before, and if you took out one major outlier that posted a huge decrease for the year, the numbers actually show a revenue increase for 2018, indicating that the overall climate for peer‐to‐peer fundraising is improving.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here