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How Nonprofits Can Take a Page From Corporate America's Playbook
Author(s) -
Absar Rehana
Publication year - 2019
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30589
Subject(s) - triple bottom line , profit (economics) , business , value creation , not for profit , corporate social responsibility , non profit , social enterprise , marketing , economics , management , industrial organization , public relations , accounting , political science , microeconomics , business administration , sustainable development , law
At first glance, it would seem that nonprofits and corporations share few common traits, but that is changing. Corporations have been historically driven by profit and the value they derive from achieving their bottom line for their investors. Nonprofits are driven by a mission to achieve social impact. In today's climate, however, those lines are increasingly blurred. More and more business analysts see social enterprise as the impact model of the future and critical to the for‐profit sector's mission of achieving greater growth. The nonprofit sector too can take important lessons from the bottom line–driven for‐profit sector that can better help them achieve its mission.