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Disaster‐related giving top of mind for donors as year comes to an end
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30528
Subject(s) - heading (navigation) , period (music) , hurricane katrina , emergency management , political science , history , geography , natural disaster , meteorology , law , art , aesthetics , geodesy
Heading into the critical period of end‐of‐year charitable giving—from post‐Thanksgiving Giving Tuesday events in late November on through New Year's Eve—the American public has disaster relief top of mind, with some 48 percent of donors citing it as the one cause needing the most support this holiday season, according to survey data released by Classy, an online and mobile fundraising platform for nonprofits. The firm's survey data show that despite a busy hurricane season and a summer filled with wildfires, Americans are still willing to open their wallets for disaster relief efforts, even those who have already contributed to Hurricane Florence relief and other similar efforts.