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Nonprofit staff cite ‘making a difference’ as key motivator
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30517
Subject(s) - compensation (psychology) , nonprofit sector , business , key (lock) , public relations , marketing , nonprofit organization , financial compensation , accounting , psychology , political science , social psychology , ecology , biology
A new survey conducted by financial services firm TIAA finds that “making a difference” remains the primary motivation for employees in the nonprofit sector—cited by some three out of four employees and eight in 10 managers. The firm's latest Nonprofit Survey also found that nonprofit employees and managers are nearly twice as likely to feel that “success” is defined not by their compensation but by the extent to which they are helping others, their community or society.