Premium
Behavioral science sheds light on motivating donors to boost giving
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30511
Subject(s) - donation , task (project management) , simple (philosophy) , psychology , public relations , political science , economics , epistemology , management , law , philosophy
As fundraisers know all too well, understanding what motivates donor behavior is a difficult endeavor. While it's a relatively simple task to see what donors are doing—in terms of donation amounts, frequency and recipient—the question of why they are doing it can be much more complex.