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Nonprofits mostly hitting the spot with fundraising events
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30488
Subject(s) - event (particle physics) , focus (optics) , public relations , marketing , business , advertising , political science , quantum mechanics , optics , physics
Research shows that nonprofits are doing fairly well in the fundraising events arena, especially in the use of technology and keeping a focus on the mission—but they are flailing in the critical area of post‐event follow‐up.