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Online giving, mobile engagement on the upswing
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30469
Subject(s) - business , marketing , economics
The latest Benchmarks Report from M+R Strategic Services shows that the nation's nonprofits continue to see good returns on investments in online giving channels, with overall online giving rising by 23 percent in 2017—after a 15 percent uptick the previous year.
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