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Study highlights generational differences among donors
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30465
Subject(s) - baby boomers , generation x , generation y , key (lock) , public relations , political science , demographics , first generation , sociology , psychology , marketing , business , demographic economics , demography , economics , ecology , population , biology
New research from the Blackbaud Institute for Philanthropic Impact highlights several key trends driving charitable giving among the different generational cohorts in America today. In The Next Generation of American Giving , the institute lays out the giving preferences of Generation Z, millennials, Generation X, baby boomers and matures—with the aim of helping the nation's nonprofits understand what drives people from different age groups to donate, volunteer and otherwise support a charity. Nonprofit Business Advisor spoke with the institute's Ashley Thompson about some of the findings, and the key takeaways for nonprofits.