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Membership associations lagging in tech adoption
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30414
Subject(s) - lagging , lag , association (psychology) , high tech , time lag , business , marketing , political science , psychology , computer science , statistics , mathematics , computer network , law , psychotherapist
New research into membership associations shows a clear link between their use of technology and membership engagement. But such organizations still lag in tech adoption, and likely will continue to lag for some time, according to the Digital Member Study: Examining the Gap Between Member Expectations and Association Technology .