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Facebook expands tools to leverage products, user base for social good
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30412
Subject(s) - leverage (statistics) , social media , business , public relations , internet privacy , affect (linguistics) , advertising , world wide web , political science , sociology , computer science , machine learning , communication
Ubiquitous social media company Facebook has announced an expansion of its tools aimed at helping nonprofits—and the public at large—raise funds and awareness for social challenges and programs that address them. At the core of these efforts is linking communities of Facebook users, nonprofits and others in ways that help them more effectively affect social change.