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Responsibilities, strategies shifting in corporate giving offices
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30408
Subject(s) - business , public relations , corporate communication , marketing , corporate governance , finance , political science
Nonprofits looking to launch cause marketing campaigns, garner employee volunteer support or land corporate sponsorships for their events need to do their research and better understand the changes going on inside corporate giving offices, according to corporate philanthropy experts.