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Millennials more diligent in researching charities than prior generations
Publication year - 2018
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30404
Subject(s) - alliance , habit , psychology , public relations , sociology , political science , management , social psychology , law , economics
A new survey conducted by the Better Business Bureau's Wise Giving Alliance finds that millennials are the most likely of all the different living generations to thoroughly research a charity before donating to it, and are passing that habit along to their children as well.