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Participation dropping in peer‐to‐peer fundraising events
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30389
Subject(s) - peer to peer , peer review , business , psychology , public relations , internet privacy , computer science , political science , world wide web , law
The latest analysis of peer‐to‐peer fundraising by nonprofit management software firm Blackbaud shows that in the face of declining event participation, retaining star walkers, runners and cyclers is key.