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Appeal to both emotional and analytical sides when reporting social impact
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30370
Subject(s) - appeal , social impact , public relations , psychology , business , social psychology , sociology , political science , law , population , demography
When communicating their social impacts to stakeholders, nonprofits aren't just looking to inform—they are hoping to get something out of it as well, whether that's attracting new supporters to volunteer their time with the organization or prompting additional—and larger—contributions from existing donors.