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2016 sees uptick in nonprofit digital communications, surge in paid ads
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30333
Subject(s) - revenue , social media , business , surge , political science , internet privacy , telecommunications , computer science , world wide web , engineering , accounting , electrical engineering
The latest research from M+R Strategic Services shows that nonprofits are increasing their communications with donors and prospective supporters through all sorts of digital channels—including email, social media and their websites—and these efforts are paying off with higher revenues. That's despite the fact that open rates, click‐through rates and other metrics actually decreased in 2016 from the year before, according to the group's 2017 Benchmarks Study .