Experts say communications plan key to successful strategic planning

Developing a strategic plan to help focus your nonprofit's goals and objectives is a critical first step in ensuring long‐term sustainability. But simply having a plan doesn't guarantee success. Actively putting it into practice and measuring progress toward those goals is just as crucial. To that end, experts say, nonprofits need a formal communications plan that is designed to support the strategic plan as the organization puts it into play—something that many charities don't quite understand.