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Experts say communications plan key to successful strategic planning
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30323
Subject(s) - plan (archaeology) , strategic planning , key (lock) , process management , business , sustainability , focus (optics) , public relations , political science , computer science , marketing , computer security , ecology , physics , archaeology , biology , optics , history
Developing a strategic plan to help focus your nonprofit's goals and objectives is a critical first step in ensuring long‐term sustainability. But simply having a plan doesn't guarantee success. Actively putting it into practice and measuring progress toward those goals is just as crucial. To that end, experts say, nonprofits need a formal communications plan that is designed to support the strategic plan as the organization puts it into play—something that many charities don't quite understand.