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Established peer‐to‐peer campaigns losing ground to smaller upstarts
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30312
Subject(s) - revenue , peer to peer , peer review , political science , business , finance , law , computer science , distributed computing
The nation's largest peer‐to‐peer fundraising campaigns continued to lose ground in 2016, with revenues dropping 2.8 percent from the prior year—continuing a decline that began after 2012, the high‐water mark for P2P fundraising in the country.