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Measuring fundraising effectiveness
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30301
Subject(s) - revenue , business , fund raising , public relations , marketing , finance , political science , higher education , law
Experts at BoardSource have crafted what they believe is an optimal method of measuring the effectiveness of a nonprofit's fundraising program. Eschewing the traditional approach that focused almost exclusively on the cost versus revenue ratio, BoardSource recommends three primary metrics that, together, provide a much more complete picture of an organization's fundraising health.