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Donors, volunteers seeking transparency and personalization
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30292
Subject(s) - transparency (behavior) , personalization , citation , advertising , business , internet privacy , public relations , marketing , world wide web , political science , computer science , law
Today's donors and volunteers expect more transparency and want to know how their time and money are impacting the causes they support, according to new research conducted by Salesforce.org , the charitable giving arm of customer relations management firm Salesforce. Per the company's 2016 Connected Nonprofit Report , some 90 percent of donors think it's important to understand how their money is impacting the nonprofits they support, but less than half say they know how their donations are being used.