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Despite investments in tech and planning, most nonprofits lagging in fundraising growth
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30276
Subject(s) - lagging , staffing , investment (military) , marketing , demographics , revenue , citation , business , public relations , economics , management , finance , political science , sociology , politics , medicine , demography , pathology , law
Taking cues from past research showing the need for additional investment in technology, staffing and strategic planning, the nation's nonprofits have made strides in these areas that experts say are critical to successful fundraising. Unfortunately, new challenges—including demographics and job churn—have kept fundraising revenues stagnant for nearly half of nonprofits, according to SEI Inc., an investment management firm.