Premium
Due diligence key to successful partnerships with celebrity supporters
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30268
Subject(s) - supporter , diligence , due diligence , key (lock) , cash , business , public relations , advertising , political science , psychology , computer security , finance , computer science , social psychology , history , archaeology
While many nonprofits might salivate at the prospect of having a marquee celebrity supporter serving as their brand ambassador, increasing awareness and bringing in new supporters and cash along the way, there are some risks involved that could make such an association more trouble than it's worth, experts say.