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Research quantifies the high value in sustainer donor programs
Publication year - 2017
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30265
Subject(s) - liberian dollar , donation , value (mathematics) , economics , mathematics , finance , statistics , economic growth
New research conducted by the newly launched Blackbaud Institute for Philanthropic Impact makes a strong case for sustainer donor programs, putting in clear terms the dollar value of monthly giving. Per the Institute's numbers, the typical new sustainer donor yields anywhere from 15 to 36 times the revenue of new single‐gift donors 10 years after their first donation, making them an extremely valuable donor class.