Be selective with social media platforms in bid to target millennials

By now, nonprofits are well aware of how important it is for them to engage with millennials in ways that are meaningful and convenient. This generation of potential donors is plugged into an ever‐expanding array of mobile apps and social media platforms that combine text, photos, audio and video to provide rich and immersive communication. And the conventional wisdom is that if nonprofits want millennials' support, they need to “go where they are”—whether it be Facebook, Twitter, Instagram or Periscope—to get their content across.